10 Top Marketing Tools to Scale Your Small Business
Do you want to expand your small business? Here are some tried-and-true marketing tools to help you take your business to the next level...
Marketing can be a difficult task for any business, but it is especially difficult for small businesses with limited resources. However, there are some excellent marketing solutions available to assist small businesses in to Successful Business. The key is to select the best ones for you.
This article will provide expert advice on selecting the right marketing tools for you, whether you are a freelance designer or creative, an eCommerce business, or a business owner. We will go over the significance of defining marketing objectives and involving your marketing team in the app selection process. We will also look at the importance of continuously evaluating marketing campaign outcomes to ensure you get the results you want. Here are some pointers for selecting the best marketing software to help you grow your business.
How to Select the Best Marketing Tools
Set Your Goals
Determine how marketing software will help you achieve your goals before purchasing it for your small business. Consider using a content management system, for example, if you want more people to visit your website? Are you looking for more traffic, leads, or brand engagement? Once you've determined what success looks like for you, you can select the Social media marketing tools that will assist you in achieving it.
Investigate Your Options
Understanding the various types of marketing software available is critical to locating the best marketing software for your company. Some marketing tools for startups, for example, some digital marketing tools allow you to manage email campaigns, track website analytics, and identify social media trends. Looking at what other businesses are using is a good place to start.
Is it simple to use, or does it have a steep learning curve? Is it compatible with other digital marketing tools you use? Will your information be secure? The answers to these questions will assist you in finding a best tool that meets your needs.
Test various digital marketing tools with your team using free demos to see what works best for your company. It also assists you in determining whether there are any issues with the software or whether additional training is required.
Make a final choice and stick to it.
After testing the various tools, stick with your decision to ensure consistency in your customer support efforts and reduce the risk of errors.
10 Marketing Tools for Small Businesses to Consider
Do you want to know what the best marketing tools? Explore this list.
1. HubSpot Marketing Services
The HubSpot Marketing Suite is a comprehensive marketing platform that assists businesses in designing, implementing, and tracking personalised campaigns. The software is all-in-one, making it simple to use, and its features are tailored to your needs.
Personalization is included, and the software is mobile-ready. It also includes an integrated contact database for traffic and conversion analytics/ conversion rates, as well as dependable customer support.
HubSpot Marketing is free to use, but if you want to improve your online business branding, you can upgrade to a paid plan. They range from $50 for the starter package to $2,400 for businesses looking to manage more than 10,000 contacts.
Monday.com is a powerful collaboration tool that can improve the performance of any business, regardless of employee location or team size. It has many features that make project and task management simple. Custom solutions, excellent reporting and analytics, over 30 critical integrations, 24/7 customer service, and other features are available on the platform.
The platform's user-friendly interface makes it simple for new users to get started. Furthermore, it is reasonably priced: you can begin at $8 per user per month (billed monthly or annually). It has unlimited storage and search capabilities for all of your files and add-ons, which will meet the needs of most teams. Take advantage of a 14-day free trial to test the platform before purchasing.
Semrush is a powerful online marketing tool that makes online marketing and staying current with Search engine optimization trends simple. The product has a simple interface and wide range modules for keyword research, backlink research, market explorer, and traffic analytics. It even comes with a tool for tracking social media statistics. The best yet? You can use it to schedule posts across all of your social media accounts.
You can begin with the Semrush Pro plan for $119.95/month and later upgrade to the Guru ($229.95/month) and Business ($449.95/month) tiers. To track your competitors' SEO progress, Semrush has over 800 million unique domains tracked for 142 geodatabases. In addition, over 43 trillion backlinks and 21 billion keywords are available for tracking competition or keyword research.
4. Maropost Marketing Cloud
Maropost is a unified, automated, and optimised platform for engaging prospects and customers across multiple channels, including websites, mobile apps, email, and social media.
The platform has assisted eCommerce, media, entertainment, tourism, and travel companies, among others, in acquiring, converting, and retaining more customers. With its tailored journey builder, marketers can create personalised journeys for each segment of their contact lists.
Maropost has three pricing packages, two of which are quote-based, with the most basic plan costing $500 per month.
MailerLite is an email marketing platform that assists marketers in sending out well-designed newsletters, managing subscriber lists, and tracking results. You can use the software to create and optimise landing pages, create branded newsletters, and drive inbound leads. Newsletters can be embedded with products that allow subscribers to take action using built-in templates and editing features.
Its free plan has basic features, whereas the premium plan costs up to $10 per month for up to 1,000 subscribers. When you have more than 5,000 subscribers, you can upgrade to a premium plan for $50 per month.
Mayple is a digital marketing service that connects your company with a vetted marketing expert, allowing you to focus on other things while saving time, money, and headaches. It also provides you with access to a marketing expert who has real past performance data that is relevant to your business goals.
This tool provides you with a free marketing strategy for your Marketing channels. You can reach customers through Google Ads Manager and Facebook Business Manager, allowing you to scale as your marketing budget grows. If you're ready to go it alone, you can start with a $590 monthly subscription that includes a $5,000 marketing budget.
Ortto is a marketing automation platform that streamlines all aspects of your marketing workflow. It consolidates customer data from multiple platforms into a single location to track interactions and automate emails, content, and other tasks.
The marketing solution enables businesses to personalise customer journeys via SMS, email, and other social platforms. Automation and revenue attribution features are also included. Ortto has three pricing tiers after the free trial: $29/month, $99/month, and $299/month.
Omnisend is a platform for eCommerce marketing automation that converts leads into customers and sends emails, Facebook Messenger and SMS messages, as well as other types of Social Media Accounts. It also includes a landing page builder, a lead form creator, and an A/B testing feature. You can also create personalised message templates.
It also includes a Campaign Booster to resend emails, A/B testing, and a Content Editor to help you create engaging emails. You'll get intelligent reporting capabilities in real-time to see the numbers behind the performance of your campaigns. You can begin using these features right away for free. If you need to upgrade to standard or pro, the monthly fees start at $16 and $59, respectively.
Unbounce is a landing page, copywriting, and conversion solution for small businesses. It provides tools to assist you in expanding your audience or your potential customers, generating leads, and increasing sales. Unbounce has over 70K customers and has generated over 1.5 billion conversions.
You can customise your landing pages using its drag-and-drop builder to look exactly how you want them to be and grab email addresses. Unbounce integrates with a variety of productivity and business tools with a single click for quick setup.
Unbounce offers a tiered pricing plan for small businesses that begins at $90 per month. As your company grows, so will its ability to create landing pages and target audiences.
SplitMetrics is a mobile A/B testing platform that aids in the validation of ideas and the optimization of app store pages. You can track user behaviour, gain comprehensive insights, and understand what makes your app page successful thanks to its robust features.
With their audit, you can understand better the bottlenecks on your app store pages and spot areas for improvement. When you contact them, they will provide you with a free trial and quote-based pricing plans.
With the Right Marketing Tools, You Can Expand Your Small Business
Marketing your company necessitates a disciplined approach and the use of intelligent strategies. With the right marketing tools, you will find it easier to implement new growth strategies tailored to your company. You will achieve better marketing results if you have thoroughly investigated your marketing options and begun fine-tuning them.
Finally, integrating the best marketing tools will be determined by your marketing team's needs and purpose. If you keep those suggestions in mind, you'll be able to find a solution that will help your company grow.